Revamp your Digital Strategy
DIGITAL MARKETING PROGRAM
Discover the Latest Tactics and Tools for Effective Online Marketing
Introduction to the course
Digital marketing course encompasses a wide range of tactics and techniques aimed at connecting businesses with their customers through digital channels such as websites, search engines, social media platforms, email, mobile apps, and more. Unlike traditional marketing methods, digital marketing enables precise targeting, personalized messaging, real-time analytics, and interactive engagement.
Benefits of studying Digital Marketing
Increased Brand Visibility: With a well-executed digital marketing strategy, businesses can enhance their brand visibility, making it easier for potential customers to discover and engage with their products or services.
Targeted Audience Reach: Digital marketing course allows precise audience targeting based on demographics, interests, and online behavior. This ensures that marketing efforts are focused on reaching the right people, increasing the likelihood of conversion and customer acquisition.
Measurable Results: Unlike traditional marketing methods, digital marketing course provides extensive data and analytics that allow businesses to measure the performance of their campaigns in real-time.
Who can learn Digital Marketing Course?
You can be a total newbie, a business owner, a traditional or digital marketer, a recent grad, or just trying to switch careers.
Techmindz provides a variety of programs to accommodate all needs, levels of experience, and interests. All are accessible in interactive formats that are updated frequently in the best-in-class bite-sized sizes.
Job Outcomes
Digital marketing has experienced rapid growth in recent years, and it offers diverse job opportunities across various sectors. Digital Marketing Specialist/Manager, Social Media Manager, SEO Specialist/Manager, Content Marketer/Strategist, Email Marketing Specialist, Digital Advertising Specialist/Manager.
Why Techmindz?
Techmindz’s competitive edge is based on practical training programs that are tailored to the needs of industry-trained trainers who are certified, as well as training and placement programs. With our full student training platform, Techmindz is pushing the limits for students’ learning. In Kerala, as one of its most renowned corporate as well as student training platforms, we aid employees and students to develop and enhance their capabilities. Experts will guide you through how to master the art of professional development here and prepare you for the ranks of corporate.
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Carnival Infopark Phase I, Infopark Rd, Infopark Campus, Kochi, Kerala 682042
Digital Marketing
Unleash Your Brand’s Potential: Dominate the Digital Landscape with Strategic Digital Marketing Solutions
This Course Includes
SEED PLAN
Duration: 2.5 months
Skill Training :0.5 months
Benefits
Certified course
Internship based on PE
Grooming sessions
Performance evaluations
Recorded sessions
Extra learning sessions
Weekly assignments
Main Project
Free Access to LMS
weekly assignments
Industry relevant assessments
Experienced Trainers from MNCs
Mock interviews and Interview specific support
third party assessment : Pre -Mid -post
Update on Job vacancy in and around Infopark
GROWTH PLAN
Duration: 3 months internship
Skill Training :0.5 months
Benefits
Certified course
Confirmed Paid Internship
Sessions by Industry Experts
Flexible pricing options
24×7 learner assistance and support
Placement based on PE
Grooming sessions
Performance evaluations
Recorded sessions
Extra learning sessions
Weekly assignments
Main Project
Free Access to LMS
weekly assignments
Industry relevant assessments
Experienced Trainers from MNCs
Mock interviews and Interview specific support
third party assessment : Pre -Mid -post
Update on Job vacancy in and around Infopark
SUCCESS PLAN
Duration: 3 months internship with stipend job placement
Skill Training: 0.5 months training
Benefits
Certified course
Confirmed Paid Internship
Sessions by Industry Experts
Flexible pricing options
24×7 learner assistance and support
Placement based on PE
Grooming sessions
Performance evaluations
Recorded sessions
Extra learning sessions
Weekly assignments
Main Project
Free Access to LMS
weekly assignments
Industry relevant assessments
Experienced Trainers from MNCs
Mock interviews and Interview specific support
third party assessment : Pre -Mid -post
Update on Job vacancy in and around Infopark
Syllabus
Digital Marketing for Beginners
1) Digital Marketing Overview
2) SEO
– Basics
– Keyword research & planning
– On page SEO
– Off page SEO
– SEO Audit tools
3) SEM(Search engine marketing)
– Google ads overview How it works, Planning & Strategies
– Understanding keywords & tools
– Bid strategies
– Geographic/Demographics targeting
– Search Ads
Overview
Sample campaign creation
– Display ads
Overview
Sample campaign creation
– Adwords account monitoring & basic optimization
– Generating leads & tracking conversions(Analytics)
4) SMM(Social media marketing)
– Social media ads overview – How it works?
– Facebook
Types of ads
Lead generation
Overview
Introduction to lead forms
Detailed targeting
Sample campaign creation
Website traffic & Conversion
Overview
Sample campaign creation
Post engagement, Video & Message campaign
Overview
– LinkedIn
Overview
Types of campaigns
5) Certifications
– Search Advertising certification
– Techmindz certification
Advanced Digital Marketing
1) Digital Marketing Overview
2)-SEO
– Overview
– Introduction to Google keyword planner tool
– Introduction to page rank
– Keyword research & Ranking analysis
– On page SEO
Page title & Meta data optimisation
Social media Meta tag optimisation
Content optimisation
Robots.txt setup/optimisation
XML sitemap setup/optimisation
Google Webmaster Tool
Google Analytics goal setup and traffic stats analysis
– Off page SEO
Directory submission best practices
Article submission best practices
Classified submissions & best practices
Question Answer submission
Images & Videos submission Business listing
– SEO Audit tools
– SEO Audit report making
– Google My Business page creation & optimisation
– Introduction to WordPress
3) SEM(Search engine marketing)
– Google ads overview – How it works, Planning & Strategies
– Understanding keywords & tools
– Introduction to landing page concept
– Bid strategies
– Geographic/Demographics targeting
– Search Ads
Overview
Sample campaign creation
– Display ads
Overview
Sample campaign creation
– Remarketing strategies
– Video Ads
Overview
Sample campaign creation
– Adwords account monitoring & basic optimization
– Generating leads & tracking conversions
Basic study of Analytics
4. SMM (Social media marketing)
– Social media ads overview-How it works?
– Facebook
Types of ads
Lead generation
Overview
Introduction to lead forms
Detailed targeting
ample campaign creation
Website traffic & Conversion
Overview
Sample campaign creation
Post engagement, Video & Message
campaign
Overview
– Linkedin
Types of campaigns
How it works
Lead generation campaign
Overview
Sample campaign creation
– Instagram
Types of campaigns & How it works
5) Certifications
– Search Advertising certification
– Hubspot academy Inbound certifications
– Techmindz certification
Testimonials
Rajagopal
DM Intern ( NDimensionZ )
Studying Digital marketing at techmindz was an amazing experience .The courses was comprehensive and covered all the important aspects of digital marketing.The instructors were knowledgeable and experienced in the field.
Shalu Varghese
SEO Analyst ( Viral Fever Interactive )
I'm very glad to be a part of Techmindz. One of my best decision in my life is that I choose to learn digital marketing from Techmindz. And they provided best teachers especially Syam sir to my entire journey. Thank you for your valuable service and support.
Krishnajith G
Junior Software Developer ( CoeusApps )
It was a wonderful experience studying at Techmindz. The trainer did a very good job moulding me into someone who has zero knowledge about Java into one who have confidence on getting placed in a company.
Sangeetha S
Java Developer ( CoeusApps )
The institute has a very friendly atmosphere and have good infrastructure. The instructors here are very friendly and sincere and they are always there to help us clear our doubts. I am very grateful to them for helping me to achieve my goal
Jismariya Jose
Junior Associate-DM( NDimensionZ )
I had a great experience with Techmindz's Digital Marketing course. Syam Sir was a well experienced and a friendly trainer. Thank you Techmindz to help me restart my career in digital marketing.
FAQ
Q1: What are the benefits of taking a digital marketing course?
A: Taking a digital marketing course offers numerous benefits, including:
Enhanced skills: You’ll gain in-depth knowledge and practical skills in various digital marketing strategies, tools, and techniques.
Career advancement: A digital marketing certification can open doors to new job opportunities and help you advance in your career.
Increased job prospects: Digital marketing skills are in high demand across industries, making you a valuable asset to employers.
Stay ahead of the curve: The course will keep you updated with the latest trends and best practices in the ever-evolving digital marketing landscape.
Cost-effective marketing: By learning how to effectively utilize digital marketing channels, you can save money by implementing targeted and measurable campaigns.
Q2: Who can benefit from a digital marketing course?
A: A digital marketing course is beneficial for a wide range of individuals, including:
Marketing professionals seeking to upgrade their skills in the digital space.
Entrepreneurs looking to promote their own business and reach a wider audience online.
Small business owners who want to leverage digital marketing to compete with larger brands.
Job seekers interested in pursuing a career in digital marketing or related fields.
Students and recent graduates aiming to gain a competitive edge in the job market.
Q3: How will a digital marketing course help my business?
A: A digital marketing course can have a significant impact on your business by:
Improving online visibility: You’ll learn how to optimize your website, implement SEO techniques, and effectively use digital advertising to increase your online presence.
Targeting the right audience: Discover how to identify and target your ideal customers through audience segmentation, social media targeting, and personalized messaging.
Increasing brand awareness: Learn how to create engaging content, leverage social media platforms, and build an online community to enhance brand visibility and recognition.
Driving conversions: Master the art of creating persuasive campaigns, optimizing landing pages, and implementing email marketing strategies to convert leads into customers.
Analyzing and optimizing: Understand how to track and measure the success of your digital marketing efforts using analytics tools, enabling you to refine your strategies and maximize ROI.
Q4: Can I apply the skills learned in a digital marketing course to any industry?
A: Absolutely! Digital marketing skills are highly transferable across industries. Whether you’re in e-commerce, healthcare, hospitality, finance, or any other sector, the principles and techniques taught in a digital marketing course can be tailored to suit your specific industry needs.
Q5: How long does it take to complete a digital marketing course?
A: The duration of a digital marketing course can vary depending on the program and the depth of the curriculum. Courses can range from a few weeks to several months. It’s important to consider the course content, your availability, and the level of expertise you aim to achieve when selecting a course that suits your needs.
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